Vic Florencia's passion for music started with the guitar. This quickly developed into production.

A decade later, Vic is a sought-after recording engineer and mix engineer. Rising to the challenge, Vic was called to fill in engineering a track for the multi platinum selling - Nelly Furtado - Whoa Nelly! Album.

His impressive discography includes The Cheetah Girls, Esthero, Danko Jones, Hillary Duff and other chart-topping artists.